As of April 2024, around 47 percent of WhatsApp users surveyed in Brazil reported reading a message from an unknown company sent to them through the app and replying if they were interested. Approximately 31 percent said they fully ignored those messages. According to the same study, 30 percent of Brazilian WhatsApp users who hired services through the app did it within the 12 months preceding the survey.
WhatsApp users' leading reactions to messages from companies they had never contacted through the app in Brazil as of April 2024
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Opinion Box. (July 17, 2024). WhatsApp users' leading reactions to messages from companies they had never contacted through the app in Brazil as of April 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1400566/whatsapp-users-reactions-messaged-unknown-brands-brazil/
Opinion Box. "WhatsApp users' leading reactions to messages from companies they had never contacted through the app in Brazil as of April 2024." Chart. July 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1400566/whatsapp-users-reactions-messaged-unknown-brands-brazil/
Opinion Box. (2024). WhatsApp users' leading reactions to messages from companies they had never contacted through the app in Brazil as of April 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1400566/whatsapp-users-reactions-messaged-unknown-brands-brazil/
Opinion Box. "Whatsapp Users' Leading Reactions to Messages from Companies They Had Never Contacted through The App in Brazil as of April 2024." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1400566/whatsapp-users-reactions-messaged-unknown-brands-brazil/
Opinion Box, WhatsApp users' leading reactions to messages from companies they had never contacted through the app in Brazil as of April 2024 Statista, https://www.statista.com/statistics/1400566/whatsapp-users-reactions-messaged-unknown-brands-brazil/ (last visited December 23, 2024)
WhatsApp users' leading reactions to messages from companies they had never contacted through the app in Brazil as of April 2024 [Graph], Opinion Box, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1400566/whatsapp-users-reactions-messaged-unknown-brands-brazil/