WhatsApp users' reactions to messages from unknown companies in Brazil 2024

Published by
J. G. Navarro,
Nov 9, 2024

As of April 2024, around 47 percent of WhatsApp users surveyed in Brazil reported reading a message from an unknown company sent to them through the app and replying if they were interested. Approximately 31 percent said they fully ignored those messages. According to the same study, 30 percent of Brazilian WhatsApp users who hired services through the app did it within the 12 months preceding the survey.

WhatsApp users' leading reactions to messages from companies they had never contacted through the app in Brazil as of April 2024

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Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

only among respondents who reported having received such messages

Method of interview

Online survey

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Overview

5

Benchmark

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Competitors

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Audiences

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Usage

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Spotlight: WhatsApp marketing in Brazil

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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