Share of WhatsApp users messaged by companies they had never contacted in Brazil 2024

Published by
J. G. Navarro,
Nov 9, 2024

As of April 2024, around 82 percent of WhatsApp users surveyed in Brazil reported having received messages and sales offers through the app from companies they had never contacted through that channel. According to the same study, over half of WhatsApp users in Brazil disliked it when companies used automatic replies on the app.

Percentage of WhatsApp users who received messages and sales offers through the app from companies they had never contacted through that channel in Brazil as of April 2024

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Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

among WhatsApp users

Method of interview

Online survey

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Overview

5

Benchmark

6

Competitors

8

App performance

7

Audiences

7

Usage

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Spotlight: WhatsApp marketing in Brazil

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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