Amazon's bestselling beauty brands in the U.S. 2023, by market share

Published by
L. Yltävä,
Jul 25, 2023
In the first quarter of 2023, L’Oréal Paris ranked as the best-selling beauty brand on Amazon.com, with a 22 percent market share. Maybelline New York ranked second, with a 14 percent share, followed by Revlon with 11 percent.

Bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023, by market share

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Release date

March 2023

Region

United States

Survey time period

February 2023

Special properties

data is based on Amazon's top 10 beauty and personal care brands*

Supplementary notes

* 215 products were listed on Amazon under the Beauty & Personal Care category from 122 brands. Of these, the top ten bestselling brands were analyzed.

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