In 2023, Globo alone accounted for about one-third of the advertising expenditure of the federal government of Brazil. Record and SBT followed with shares of about 9.4 and 6.3 percent, respectively. Out-of-home (OOH) media companies Eletromidia, JCDecaux, WE Super OOH, and MÃdia Banco24Horas collectively held a share of five percent. The Brazilian federal government's ad spending reached 358 million Brazilian reals that year.
Leading media companies by share of the advertising spending invested by the federal government of Brazil in 2023
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Statista. (March 14, 2024). Leading media companies by share of the advertising spending invested by the federal government of Brazil in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1400496/media-ad-spend-distribution-federal-government-brazil/
Statista. "Leading media companies by share of the advertising spending invested by the federal government of Brazil in 2023." Chart. March 14, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1400496/media-ad-spend-distribution-federal-government-brazil/
Statista. (2024). Leading media companies by share of the advertising spending invested by the federal government of Brazil in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1400496/media-ad-spend-distribution-federal-government-brazil/
Statista. "Leading Media Companies by Share of The Advertising Spending Invested by The Federal Government of Brazil in 2023." Statista, Statista Inc., 14 Mar 2024, https://www.statista.com/statistics/1400496/media-ad-spend-distribution-federal-government-brazil/
Statista, Leading media companies by share of the advertising spending invested by the federal government of Brazil in 2023 Statista, https://www.statista.com/statistics/1400496/media-ad-spend-distribution-federal-government-brazil/ (last visited December 23, 2024)
Leading media companies by share of the advertising spending invested by the federal government of Brazil in 2023 [Graph], Statista, March 14, 2024. [Online]. Available: https://www.statista.com/statistics/1400496/media-ad-spend-distribution-federal-government-brazil/
