Leading brands worldwide 2023, by Social Index score

Published by
Julia Faria,
Jul 18, 2023
On July 11, 2023, social media platform TikTok gained the highest score among brands in the Social Index. TikTok's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by Amazon and Google, the latter scoring roughly half of the points earned by the top two brands.

Leading brands worldwide in July 2023, by Social Index score

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Release date

July 2023

Region

Worldwide

Survey time period

July 11, 2023

Special properties

based on brand-related conversations in English

Supplementary notes

Social Index is a metric developed by SentiOne. The index not only informs about the volume of the brand-related conversations, but also provides insight about the emotional aspects of them. High rank in the Social Index means a high ratio of positive mentions (and low ratio of negative ones) in a lively overall discussion.

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