On July 11, 2023, social media platform TikTok gained the highest score among brands in the Social Index. TikTok's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by Amazon and Google, the latter scoring roughly half of the points earned by the top two brands.
Leading brands worldwide in July 2023, by Social Index score
Social Index is a metric developed by SentiOne. The index not only informs about the volume of the brand-related conversations, but also provides insight about the emotional aspects of them. High rank in the Social Index means a high ratio of positive mentions (and low ratio of negative ones) in a lively overall discussion.
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SentiOne. (July 3, 2023). Leading brands worldwide in July 2023, by Social Index score [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1400249/brands-social-index-score/
SentiOne. "Leading brands worldwide in July 2023, by Social Index score." Chart. July 3, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1400249/brands-social-index-score/
SentiOne. (2023). Leading brands worldwide in July 2023, by Social Index score. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1400249/brands-social-index-score/
SentiOne. "Leading Brands Worldwide in July 2023, by Social Index Score." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1400249/brands-social-index-score/
SentiOne, Leading brands worldwide in July 2023, by Social Index score Statista, https://www.statista.com/statistics/1400249/brands-social-index-score/ (last visited December 22, 2024)
Leading brands worldwide in July 2023, by Social Index score [Graph], SentiOne, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1400249/brands-social-index-score/
