TikTok U.S. engagement rates of influencers 2023, by followers

Published by Statista Research Department, Dec 3, 2024
Between January and June 2023 in the United States, TikTok influencers with an audience of between five and 10 thousand followers had an average engagement rate of 76.23 percent. This was the highest among all influencers using the platform. TikTok influencers with over one million followers achieved an engagement rate of 12.69 percent.

Engagement rates of influencers on TikTok in the United States in 1st half 2023, by number of followers

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

June 2023

Region

United States

Survey time period

January 1 to June 14, 2023

Special properties

953.611 thousand TikTok accounts analyzed

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TikTok marketing "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TikTok marketing

Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

Further Content: You might find this interesting as well

Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.