Strategic B2B marketing approaches used in the UK 2023

Published by Statista Research Department, Dec 10, 2024
During an online March 2023 survey among business-to-business (B2B) marketers in the United Kingdom (UK), half of the respondents stated that buyer-driven, cross-channel campaigns were the strategic marketing approach used. Outbound marketing and demand generation followed with 48 percent.

Strategic business-to-business (B2B) marketing approaches used in the United Kingdom (UK) as of March 2023

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Release date

April 2023

Region

United Kingdom

Survey time period

March 16 to 23, 2023

Number of respondents

547*

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 547 marketers from the United Kingdom and the United States. No separate sample size for the UK was provided.

Multiple answers were possible.

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