During an online March 2023 survey among business-to-business (B2B) marketers in the United Kingdom (UK), 38 percent of respondents stated increased spending on customer marketing area. Product marketing/strategy ranked second with 35 percent.
Marketing areas with increased spending in 2023 according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023
Characteristic
Share of respondents
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Integrate. (April 25, 2023). Marketing areas with increased spending in 2023 according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1400106/b2b-marketing-areas-increased-spending-uk/
Integrate. "Marketing areas with increased spending in 2023 according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023." Chart. April 25, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1400106/b2b-marketing-areas-increased-spending-uk/
Integrate. (2023). Marketing areas with increased spending in 2023 according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1400106/b2b-marketing-areas-increased-spending-uk/
Integrate. "Marketing Areas with Increased Spending in 2023 According to Business-to-business (B2b) Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 25 Apr 2023, https://www.statista.com/statistics/1400106/b2b-marketing-areas-increased-spending-uk/
Integrate, Marketing areas with increased spending in 2023 according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1400106/b2b-marketing-areas-increased-spending-uk/ (last visited August 25, 2024)
Marketing areas with increased spending in 2023 according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 [Graph], Integrate, April 25, 2023. [Online]. Available: https://www.statista.com/statistics/1400106/b2b-marketing-areas-increased-spending-uk/