During an online March 2023 survey among business-to-business (B2B) marketers in the United Kingdom (UK), 40 percent of respondents stated marketing operations/technology was the most negatively affected marketing areas by budget or hiring changes. Customer marketing followed with 37 percent. According to the same study, 45 percent of respondents reported significantly or slightly reduced marketing budgets.
Marketing areas most negatively affected by budget or hiring changes according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023
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Integrate. (April 25, 2023). Marketing areas most negatively affected by budget or hiring changes according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1400104/marketing-areas-negatively-affected-budget-hiring-changes-uk/
Integrate. "Marketing areas most negatively affected by budget or hiring changes according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023." Chart. April 25, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1400104/marketing-areas-negatively-affected-budget-hiring-changes-uk/
Integrate. (2023). Marketing areas most negatively affected by budget or hiring changes according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1400104/marketing-areas-negatively-affected-budget-hiring-changes-uk/
Integrate. "Marketing Areas Most Negatively Affected by Budget or Hiring Changes According to Business-to-business (B2b) Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 25 Apr 2023, https://www.statista.com/statistics/1400104/marketing-areas-negatively-affected-budget-hiring-changes-uk/
Integrate, Marketing areas most negatively affected by budget or hiring changes according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1400104/marketing-areas-negatively-affected-budget-hiring-changes-uk/ (last visited December 23, 2024)
Marketing areas most negatively affected by budget or hiring changes according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 [Graph], Integrate, April 25, 2023. [Online]. Available: https://www.statista.com/statistics/1400104/marketing-areas-negatively-affected-budget-hiring-changes-uk/
