Changes B2B companies applied due to layoffs and budget cuts in the UK 2023

Published by Statista Research Department, Dec 10, 2024
During an online March 2023 survey among business-to-business (B2B) marketers in the United Kingdom (UK), 40 percent of respondents stated travel budget cuts as the main strategy that applied to adopt to layoffs and budget cuts. Relying on contractors ranked second with 38 percent. According to the same study, 45 percent of respondents reported significantly or slightly reduced marketing budgets.

Changes companies introduced to adapt to layoffs and budget cuts according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023

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Release date

April 2023

Region

United Kingdom

Survey time period

March 16 to 23, 2023

Number of respondents

547*

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 547 marketers from the United Kingdom and the United States. No separate sample size for the UK was provided.

Multiple answers were possible.

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