During an online March 2023 survey among business-to-business (B2B) marketers in the United Kingdom (UK), 40 percent of respondents stated travel budget cuts as the main strategy that applied to adopt to layoffs and budget cuts. Relying on contractors ranked second with 38 percent. According to the same study, 45 percent of respondents reported significantly or slightly reduced marketing budgets.
Changes companies introduced to adapt to layoffs and budget cuts according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023
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Integrate. (April 25, 2023). Changes companies introduced to adapt to layoffs and budget cuts according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1400103/change-b2b-companies-layoffs-budget-cuts-uk/
Integrate. "Changes companies introduced to adapt to layoffs and budget cuts according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023." Chart. April 25, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1400103/change-b2b-companies-layoffs-budget-cuts-uk/
Integrate. (2023). Changes companies introduced to adapt to layoffs and budget cuts according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1400103/change-b2b-companies-layoffs-budget-cuts-uk/
Integrate. "Changes Companies Introduced to Adapt to Layoffs and Budget Cuts According to Business-to-business (B2b) Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 25 Apr 2023, https://www.statista.com/statistics/1400103/change-b2b-companies-layoffs-budget-cuts-uk/
Integrate, Changes companies introduced to adapt to layoffs and budget cuts according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1400103/change-b2b-companies-layoffs-budget-cuts-uk/ (last visited August 25, 2024)
Changes companies introduced to adapt to layoffs and budget cuts according to business-to-business (B2B) marketers in the United Kingdom (UK) as of March 2023 [Graph], Integrate, April 25, 2023. [Online]. Available: https://www.statista.com/statistics/1400103/change-b2b-companies-layoffs-budget-cuts-uk/