Drivers of marketing budget changes at B2B companies in the UK 2023

Published by Statista Research Department, Nov 9, 2024
During an online March 2023 survey among business-to-business (B2B) marketers in the United Kingdom (UK), 41 percent of respondents stated that economic recession was the primary driving force of the marketing budget changes. Inflation and rising interest rates followed with 39 and 37 percent, respectively. According to the same study, 45 percent of respondents reported significantly or slightly reduced marketing budgets.

Drivers of marketing budget changes at business-to-business (B2B) companies in the United Kingdom (UK) in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2023

Region

United Kingdom

Survey time period

March 16 to 23, 2023

Number of respondents

547*

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 547 marketers from the United Kingdom and the United States. No separate sample size for the UK was provided.

Multiple answers were possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Marketing in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Marketing in the United Kingdom (UK)

Overview

7

Marketing budgets

4

Doing business

8

Workforce

6

Skills

3

Pay

5

Diversity, equity, and inclusion (DEI)

8

Further Content: You might find this interesting as well

Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.