Willingness to boycott brands for being deemed "woke" among adults in the U.S. 2023

Published by
J. G. Navarro,
Jul 9, 2024
As of June 2023, almost half (47 percent) of adults surveyed in the United States stated that they would definitely or probably not consider boycotting a company if it were referred to as being "woke." Meanwhile, slightly more than a quarter (or 26 percent) reported definitely or probably willing to boycott brands perceived as such. During the same study, little more than one-third of U.S. consumers deemed a brand positive for being called "woke".

Willingness to boycott brands for being deemed "woke" among adults in the United States as of June 2023

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Release date

July 2023

Region

United States

Survey time period

May 31 to June 1, 2023

Number of respondents

2,204 respondents

Age group

18 years and older

Supplementary notes

The source did not specify the survey type.

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