As of June 2023, roughly 39 percent of male adults surveyed in the United States stated that referring to a company as "woke" was very or somewhat positive. Among responding women, that share stood at 34 percent. Overall, little more than one-third of U.S. consumers deemed a brand positive for being called "woke".
Connotations of companies referred to as "woke" according to adults in the United States as of June 2023, by gender
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Morning Consult. (July 11, 2023). Connotations of companies referred to as "woke" according to adults in the United States as of June 2023, by gender [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1400028/connotations-woke-companies-adults-united-states-gender/
Morning Consult. "Connotations of companies referred to as "woke" according to adults in the United States as of June 2023, by gender." Chart. July 11, 2023. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1400028/connotations-woke-companies-adults-united-states-gender/
Morning Consult. (2023). Connotations of companies referred to as "woke" according to adults in the United States as of June 2023, by gender. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1400028/connotations-woke-companies-adults-united-states-gender/
Morning Consult. "Connotations of Companies Referred to as "Woke" According to Adults in The United States as of June 2023, by Gender." Statista, Statista Inc., 11 Jul 2023, https://www.statista.com/statistics/1400028/connotations-woke-companies-adults-united-states-gender/
Morning Consult, Connotations of companies referred to as "woke" according to adults in the United States as of June 2023, by gender Statista, https://www.statista.com/statistics/1400028/connotations-woke-companies-adults-united-states-gender/ (last visited December 05, 2024)
Connotations of companies referred to as "woke" according to adults in the United States as of June 2023, by gender [Graph], Morning Consult, July 11, 2023. [Online]. Available: https://www.statista.com/statistics/1400028/connotations-woke-companies-adults-united-states-gender/
