Generative AI in gaming discussion tone according to U.S and UK gamers 2023

Tone of generative AI coverage in gaming according to gamers from the United States and United Kingdom (UK) in March 2023, by outlet

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Release date

April 2023

Region

United Kingdom, United States

Survey time period

March 2023

Number of respondents

1,504 respondents

Age group

18-64 years

Special properties

gamers with some awareness of generative AI

Method of interview

Online survey

Supplementary notes

Original question:"How would you describe the tone of the coverage you’ve seen relating to the use of AI in the gaming industry?"

This study included 1,001 participants from the U.S. and 503 participants from the United Kingdom between 18 and 64 years. Participants were selected to be representative, in terms of age and gender, of the demographic profiles of gamers in both markets.

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