In 2023, Colombian consumers preferred local clothing brands over international ones. For example, the Colombian apparel brands, Leonisa, Arturo Calle, and GEF, led the list of most popular clothing brands in the South American country, scoring over 30 points each.
Most preferred clothing brands in Colombia in 2023
The Brand Asset Valuator (BAV) bases their ranking on factors such as differentiation, relevance, esteem, and knowledge.
Scores are based on a maximum of 100 points.
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El Tiempo. (February 1, 2023). Most preferred clothing brands in Colombia in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1399842/top-clothing-brands-in-colombia/
El Tiempo. "Most preferred clothing brands in Colombia in 2023." Chart. February 1, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1399842/top-clothing-brands-in-colombia/
El Tiempo. (2023). Most preferred clothing brands in Colombia in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1399842/top-clothing-brands-in-colombia/
El Tiempo. "Most Preferred Clothing Brands in Colombia in 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1399842/top-clothing-brands-in-colombia/
El Tiempo, Most preferred clothing brands in Colombia in 2023 Statista, https://www.statista.com/statistics/1399842/top-clothing-brands-in-colombia/ (last visited November 21, 2024)
Most preferred clothing brands in Colombia in 2023 [Graph], El Tiempo, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1399842/top-clothing-brands-in-colombia/
