In 2022, trade promotion appeared as the most influential type of marketing spending in the consumer packaged goods industry in the United States. According to the survey conducted among CPG manufacturers, retailers, and shoppers, 55 percent of respondents considered the marketing strategy very or extremely influential. Consumer promotion and shopper marketing came next, mentioned by 52 and 43 percent of respondents as influential.
CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type
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Cadent Consulting. (December 7, 2022). CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/
Cadent Consulting. "CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type." Chart. December 7, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/
Cadent Consulting. (2022). CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/
Cadent Consulting. "Cpg Manufacturer Marketing Spending Impact on Consumers in The United States in 2022, by Type." Statista, Statista Inc., 7 Dec 2022, https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/
Cadent Consulting, CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type Statista, https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/ (last visited December 22, 2024)
CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type [Graph], Cadent Consulting, December 7, 2022. [Online]. Available: https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/
