According to a survey as of April 2023, 43 percent of American B2B marketers prioritized expanding retention strategies to current customers in order to improve their companies' customer's experience. For comparison, the same value stood at 40 percent the year before, in 2022. Another 39 percent of American B2B marketers pointed towards both investing in new creative content and aligning teams and tactics to create a seamless brand experience as priorities that would help improve the overall CX.
Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (June 28, 2023). Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
MarketingCharts. "Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023." Chart. June 28, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
MarketingCharts. (2023). Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
MarketingCharts. "Leading Priorities for Business-to-business (B2b) Marketers for Improving Customer Experience (Cx) in The United States as of April 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
MarketingCharts, Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023 Statista, https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/ (last visited December 30, 2024)
Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023 [Graph], MarketingCharts, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
