According to a survey as of April 2023, 43 percent of American B2B marketers prioritized expanding retention strategies to current customers in order to improve their companies' customer's experience. For comparison, the same value stood at 40 percent the year before, in 2022. Another 39 percent of American B2B marketers pointed towards both investing in new creative content and aligning teams and tactics to create a seamless brand experience as priorities that would help improve the overall CX.
Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023
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Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023
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MarketingCharts. (June 28, 2023). Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
MarketingCharts. "Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023." Chart. June 28, 2023. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
MarketingCharts. (2023). Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
MarketingCharts. "Leading Priorities for Business-to-business (B2b) Marketers for Improving Customer Experience (Cx) in The United States as of April 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
MarketingCharts, Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023 Statista, https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/ (last visited April 28, 2025)
Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023 [Graph], MarketingCharts, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1399782/b2b-marketers-cx-priorities-us/
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