A survey on the consumer perspective of the halal industry conducted in March 2023 in Indonesia found 51 percent of respondents from upper income level always checked the ingredients list before purchasing products with halal logo. The same survey also found that nearly half of total respondents sometimes checked the ingredients list of a product that already had a halal logo.
Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level
Income group
Upper
Middle
Lower
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Original survey question: "Even though food products have a halal logo, do you still check the composition of the ingredients in these foods? (Choose one answer)"
Breakdown of respondents by income group:
Upper: 342
Middle: 427
Lower: 245
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Populix. (April 18, 2023). Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
Populix. "Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level." Chart. April 18, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
Populix. (2023). Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
Populix. "Share of Respondents Who Checked The Ingredients List before Purchasing a Product with Halal Logo in Indonesia as of March 2023, by Income Level." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
Populix, Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level Statista, https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/ (last visited August 24, 2024)
Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level [Graph], Populix, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/