A survey on the consumer perspective of the halal industry conducted in March 2023 in Indonesia found that more than half of respondents aged between 26 to 45 years always checked the ingredients list before purchasing products with halal logo. The same survey also found that nearly half of total respondents sometimes checked the ingredients list of a product that already had a halal logo.
Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by age group
Age group
18-25
26-35
36-45
46-55
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Original survey question: "Even though food products have a halal logo, do you still check the composition of the ingredients in these foods? (Choose one answer)"
Breakdown of respondents by age:
18 to 25: 552
26 to 35: 310
36 to 45: 116
46 to 55: 36
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Populix. (April 18, 2023). Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1399756/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-age-group/
Populix. "Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by age group." Chart. April 18, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1399756/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-age-group/
Populix. (2023). Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1399756/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-age-group/
Populix. "Share of Respondents Who Checked The Ingredients List before Purchasing a Product with Halal Logo in Indonesia as of March 2023, by Age Group." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1399756/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-age-group/
Populix, Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by age group Statista, https://www.statista.com/statistics/1399756/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-age-group/ (last visited August 24, 2024)
Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by age group [Graph], Populix, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1399756/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-age-group/