During a 2023 survey, 64 percent of responding consumers from the United Kingdom stated that they considered themselves loyal to certain retailers, brands, or stores. A year earlier, the share stood at 73 percent.
Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom from 2021 to 2023
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Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom from 2021 to 2023
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The survey was carried out among 10,057 consumers from Australia, Germany, the United Kingdom, and the United States. The source does nor provide a separate number for the UK.
The source does not provide information about the age of survey respondents or the type of survey used.
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Emarsys. (November 7, 2023). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom from 2021 to 2023 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1399751/consumer-brand-loyalty-uk/
Emarsys. "Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom from 2021 to 2023." Chart. November 7, 2023. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1399751/consumer-brand-loyalty-uk/
Emarsys. (2023). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom from 2021 to 2023. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1399751/consumer-brand-loyalty-uk/
Emarsys. "Share of Consumers Who Considered Themselves Loyal to Certain Retailers, Brands, or Stores in The United Kingdom from 2021 to 2023." Statista, Statista Inc., 7 Nov 2023, https://www.statista.com/statistics/1399751/consumer-brand-loyalty-uk/
Emarsys, Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom from 2021 to 2023 Statista, https://www.statista.com/statistics/1399751/consumer-brand-loyalty-uk/ (last visited April 02, 2025)
Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom from 2021 to 2023 [Graph], Emarsys, November 7, 2023. [Online]. Available: https://www.statista.com/statistics/1399751/consumer-brand-loyalty-uk/
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