A survey on the consumer perspective of the halal industry conducted in Indonesia in March 2023 found that around 57 percent of respondents said that their friends or family were the main source of recommendation for halal products. This was followed by those who got halal product recommendations from social media, in-store experience, and influencers or public figures or celebgrams.
Main source of recommendation for halal products among Muslim consumers in Indonesia as of March 2023
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Populix. (April 18, 2023). Main source of recommendation for halal products among Muslim consumers in Indonesia as of March 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1399742/indonesia-source-of-halal-products-recommendation/
Populix. "Main source of recommendation for halal products among Muslim consumers in Indonesia as of March 2023." Chart. April 18, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1399742/indonesia-source-of-halal-products-recommendation/
Populix. (2023). Main source of recommendation for halal products among Muslim consumers in Indonesia as of March 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1399742/indonesia-source-of-halal-products-recommendation/
Populix. "Main Source of Recommendation for Halal Products among Muslim Consumers in Indonesia as of March 2023." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1399742/indonesia-source-of-halal-products-recommendation/
Populix, Main source of recommendation for halal products among Muslim consumers in Indonesia as of March 2023 Statista, https://www.statista.com/statistics/1399742/indonesia-source-of-halal-products-recommendation/ (last visited December 19, 2024)
Main source of recommendation for halal products among Muslim consumers in Indonesia as of March 2023 [Graph], Populix, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1399742/indonesia-source-of-halal-products-recommendation/
