In a 2023 survey carried out in the weeks preceding Amazon Prime Day, about seven in ten U.S. shoppers stated they would purchase products on sale, but only if they needed them. Recession still had a significant impact on purchase decision of consumers. Nearly one-third of U.S Prime users mentioned the worsened economic situation as a factor influencing their online shopping.
Most relevant factors influencing Amazon Prime Day shopping in the United States in 2023
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Path to Purchase Institute. (June 23, 2023). Most relevant factors influencing Amazon Prime Day shopping in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1399739/amazon-prime-day-shopping-factors-united-states/
Path to Purchase Institute. "Most relevant factors influencing Amazon Prime Day shopping in the United States in 2023." Chart. June 23, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1399739/amazon-prime-day-shopping-factors-united-states/
Path to Purchase Institute. (2023). Most relevant factors influencing Amazon Prime Day shopping in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1399739/amazon-prime-day-shopping-factors-united-states/
Path to Purchase Institute. "Most Relevant Factors Influencing Amazon Prime Day Shopping in The United States in 2023." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1399739/amazon-prime-day-shopping-factors-united-states/
Path to Purchase Institute, Most relevant factors influencing Amazon Prime Day shopping in the United States in 2023 Statista, https://www.statista.com/statistics/1399739/amazon-prime-day-shopping-factors-united-states/ (last visited December 22, 2024)
Most relevant factors influencing Amazon Prime Day shopping in the United States in 2023 [Graph], Path to Purchase Institute, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1399739/amazon-prime-day-shopping-factors-united-states/
