During a March 2023 survey carried out in Great Britain, 65 percent of responding consumers stated that they found points-based loyalty programs appealing or that they would be interested in joining one in the future. The second most popular type were milestones/stamps-based programs, named by a third of respondents.
Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023
Characteristic
Share of respondents
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YouGov. (March 14, 2023). Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/
YouGov. "Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023." Chart. March 14, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/
YouGov. (2023). Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/
YouGov. "Most Appealing Types of Loyalty Programs According to Consumers in Great Britain as of March 2023." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/
YouGov, Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023 Statista, https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/ (last visited August 25, 2024)
Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023 [Graph], YouGov, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/