Main color schemes Gen Z consumers are wearing in the UK in 2022

Published by
P. Smith,
Nov 22, 2023
According to a survey in summer 2022, over half of Generation Z consumers in the UK said that they wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.

Share of Generation Z consumers in the United Kingdom (UK) wearing selected color schemes in 2022

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Sources

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Release date

September 2022

Region

United Kingdom

Survey time period

May to August 2022

Age group

Gen Z

Special properties

UK Gen Z consumers

Supplementary notes

Neutrals includes colors such as white, black, and gray. Jewel tones include magenta, teal, and emerald. The primary colors are red, yellow, and blue.
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown is given for Gen Z.
Date of access is used for the date of release.

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