According to a survey carried out in Canada, Mexico, and the United States in 2022, 63 percent of shoppers considered brands' sustainable business practices an important aspect in their online shopping experience. In turn, only 52 percent of respondents from North America considered sustainable products very or somewhat important. A similar gap in the perception of business practices versus products was observed in Europe. On the contrary, respondents from Middle Eastern countries were much more interested in the sustainability of products, when shopping online from a brand.
Share of shoppers considering brand sustainability important when shopping online in 2022, by region
Survey carried out among global consumers from the Americas (Canada, Mexico, and the United States), Europe (Germany, Italy, the Netherlands, Switzerland, and the United Kingdom), and the Middle East (the Kingdom of Saudi Arabia and the United Arab Emirates).
The source does not specify the exact date of survey.
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Astound Commerce. (January 25, 2023). Share of shoppers considering brand sustainability important when shopping online in 2022, by region [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1399651/importance-of-sustainability-on-online-shopping-by-region/
Astound Commerce. "Share of shoppers considering brand sustainability important when shopping online in 2022, by region." Chart. January 25, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1399651/importance-of-sustainability-on-online-shopping-by-region/
Astound Commerce. (2023). Share of shoppers considering brand sustainability important when shopping online in 2022, by region. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1399651/importance-of-sustainability-on-online-shopping-by-region/
Astound Commerce. "Share of Shoppers Considering Brand Sustainability Important When Shopping Online in 2022, by Region." Statista, Statista Inc., 25 Jan 2023, https://www.statista.com/statistics/1399651/importance-of-sustainability-on-online-shopping-by-region/
Astound Commerce, Share of shoppers considering brand sustainability important when shopping online in 2022, by region Statista, https://www.statista.com/statistics/1399651/importance-of-sustainability-on-online-shopping-by-region/ (last visited December 22, 2024)
Share of shoppers considering brand sustainability important when shopping online in 2022, by region [Graph], Astound Commerce, January 25, 2023. [Online]. Available: https://www.statista.com/statistics/1399651/importance-of-sustainability-on-online-shopping-by-region/
