In the first quarter of 2024, amazon.com was the leading beauty website in the United States. Its share of voice reached 5.65 percent, followed by sephora.com and ulta.com, with 5.17 and 3.29 percent share of voice, respectively.
Leading beauty websites in the United States in the 1st quarter 2024, by share of voice
Characteristic
Share of voice*
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Beauty categories include: eyes, face, general, accessories and gifts, lips, nails across 3,910 search terms.
The date of release is the date of access.Â
*Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google US.
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Pi Datametrics. (May 15, 2024). Leading beauty websites in the United States in the 1st quarter 2024, by share of voice [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1399645/leading-beauty-websites-by-sov-united-states/
Pi Datametrics. "Leading beauty websites in the United States in the 1st quarter 2024, by share of voice." Chart. May 15, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1399645/leading-beauty-websites-by-sov-united-states/
Pi Datametrics. (2024). Leading beauty websites in the United States in the 1st quarter 2024, by share of voice. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1399645/leading-beauty-websites-by-sov-united-states/
Pi Datametrics. "Leading Beauty Websites in The United States in The 1st Quarter 2024, by Share of Voice." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1399645/leading-beauty-websites-by-sov-united-states/
Pi Datametrics, Leading beauty websites in the United States in the 1st quarter 2024, by share of voice Statista, https://www.statista.com/statistics/1399645/leading-beauty-websites-by-sov-united-states/ (last visited July 22, 2024)
Leading beauty websites in the United States in the 1st quarter 2024, by share of voice [Graph], Pi Datametrics, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1399645/leading-beauty-websites-by-sov-united-states/