Consumer packaged goods executives in the United States spent on average 18 percent of their advertising budget on retail media networks (RMNs), according to the survey conducted between April and May 2022. The study revealed that 64 percent of CPG executives planned to increase their ad spend with retail media in the following year.
Advertising budget dedicated to retail media networks according to consumer packaged goods (CPG) executives in the United States as of 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LiveRamp. (June 30, 2022). Advertising budget dedicated to retail media networks according to consumer packaged goods (CPG) executives in the United States as of 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1399630/cpg-ad-budget-dedicated-to-retail-media-us/
LiveRamp. "Advertising budget dedicated to retail media networks according to consumer packaged goods (CPG) executives in the United States as of 2022." Chart. June 30, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1399630/cpg-ad-budget-dedicated-to-retail-media-us/
LiveRamp. (2022). Advertising budget dedicated to retail media networks according to consumer packaged goods (CPG) executives in the United States as of 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1399630/cpg-ad-budget-dedicated-to-retail-media-us/
LiveRamp. "Advertising Budget Dedicated to Retail Media Networks According to Consumer Packaged Goods (Cpg) Executives in The United States as of 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1399630/cpg-ad-budget-dedicated-to-retail-media-us/
LiveRamp, Advertising budget dedicated to retail media networks according to consumer packaged goods (CPG) executives in the United States as of 2022 Statista, https://www.statista.com/statistics/1399630/cpg-ad-budget-dedicated-to-retail-media-us/ (last visited December 21, 2024)
Advertising budget dedicated to retail media networks according to consumer packaged goods (CPG) executives in the United States as of 2022 [Graph], LiveRamp, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1399630/cpg-ad-budget-dedicated-to-retail-media-us/
