A survey from 2022 found that 43 percent of Scandinavian consumers preferred a full-price video streaming subscription without ads over lower-cost or no-cost streaming options. A further 16 percent of respondents stated that they would sign up for a no-cost subscription in exchange for watching 10 minutes of ads before each program, up from the previous year.
Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (November 16, 2022). Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. "Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022." Chart. November 16, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. (2022). Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. "Preferred Payment Options of Video Streaming Services among Consumers in Scandinavia in 2021 and 2022." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte, Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 Statista, https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/ (last visited November 21, 2024)
Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 [Graph], Deloitte, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
