A survey from 2022 found that 43 percent of Scandinavian consumers preferred a full-price video streaming subscription without ads over lower-cost or no-cost streaming options. A further 16 percent of respondents stated that they would sign up for a no-cost subscription in exchange for watching 10 minutes of ads before each program, up from the previous year.
Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022
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Deloitte. (November 16, 2022). Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. "Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022." Chart. November 16, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. (2022). Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. "Preferred Payment Options of Video Streaming Services among Consumers in Scandinavia in 2021 and 2022." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte, Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 Statista, https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/ (last visited November 05, 2024)
Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 [Graph], Deloitte, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
