A survey from 2022 found that 43 percent of Scandinavian consumers preferred a full-price video streaming subscription without ads over lower-cost or no-cost streaming options. A further 16 percent of respondents stated that they would sign up for a no-cost subscription in exchange for watching 10 minutes of ads before each program, up from the previous year.
Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022
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Deloitte. (November 16, 2022). Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. "Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022." Chart. November 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. (2022). Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. "Preferred Payment Options of Video Streaming Services among Consumers in Scandinavia in 2021 and 2022." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte, Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 Statista, https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/ (last visited December 21, 2024)
Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 [Graph], Deloitte, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
