According to a survey conducted in Vietnam in 2022, fashion was the most purchased category on social commerce platforms among Gen Z and Gen Y, as stated by 68 percent of respondents from both generations. On the other hand, home appliances were the most favorite type of products to be bought by around 66 percent of respondents from Gen X.
Leading product categories to be bought on social media in Vietnam as of March 2022, by generation
Characteristic
Gen X
Gen Y
Gen Z
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Decision Lab. (April 5, 2022). Leading product categories to be bought on social media in Vietnam as of March 2022, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1399586/vietnam-most-bought-products-on-social-commerce-by-generation/
Decision Lab. "Leading product categories to be bought on social media in Vietnam as of March 2022, by generation." Chart. April 5, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1399586/vietnam-most-bought-products-on-social-commerce-by-generation/
Decision Lab. (2022). Leading product categories to be bought on social media in Vietnam as of March 2022, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1399586/vietnam-most-bought-products-on-social-commerce-by-generation/
Decision Lab. "Leading Product Categories to Be Bought on Social Media in Vietnam as of March 2022, by Generation." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1399586/vietnam-most-bought-products-on-social-commerce-by-generation/
Decision Lab, Leading product categories to be bought on social media in Vietnam as of March 2022, by generation Statista, https://www.statista.com/statistics/1399586/vietnam-most-bought-products-on-social-commerce-by-generation/ (last visited August 24, 2024)
Leading product categories to be bought on social media in Vietnam as of March 2022, by generation [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1399586/vietnam-most-bought-products-on-social-commerce-by-generation/