According to a survey from July 2022, 31 percent of Scandinavian respondents stated that they canceled a paid video streaming subscription because they were not using it enough, making this the most common reason. However, financial issues drove the viewers more to cancel paid video streaming subscriptions than in the previous year, with 24 percent of respondents stating that the subscription was too expensive, up from 21 percent in the survey period of 2021.
Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022
Characteristic
2021
2022
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (November 16, 2022). Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
Deloitte. "Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022." Chart. November 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
Deloitte. (2022). Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
Deloitte. "Reasons for Canceling a Paid Video Streaming Subscription in Scandinavia in 2021 and 2022." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
Deloitte, Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022 Statista, https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/ (last visited August 25, 2024)
Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022 [Graph], Deloitte, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
