According to a survey from July 2022, 31 percent of Scandinavian respondents stated that they canceled a paid video streaming subscription because they were not using it enough, making this the most common reason. However, financial issues drove the viewers more to cancel paid video streaming subscriptions than in the previous year, with 24 percent of respondents stating that the subscription was too expensive, up from 21 percent in the survey period of 2021.
Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022
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Deloitte. (November 16, 2022). Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
Deloitte. "Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022." Chart. November 16, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
Deloitte. (2022). Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
Deloitte. "Reasons for Canceling a Paid Video Streaming Subscription in Scandinavia in 2021 and 2022." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
Deloitte, Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022 Statista, https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/ (last visited December 23, 2024)
Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022 [Graph], Deloitte, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1399566/svod-churn-reasons-scandinavia/
