Level of awareness and usage of livestream shopping of Vietnamese consumers 2021

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
During a survey conducted among Vietnamese consumers in 2021, more than 60 percent of respondents claimed they had already purchased something through livestream shopping events. Meanwhile, more than 75 percent of surveyed consumers showed interest in shopping via live commerce.

Level of awareness and usage of livestream shopping among consumers in Vietnam as of September 2021

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Sources

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Release date

May 2022

Region

Vietnam

Survey time period

August to September 2021

Number of respondents

6,520 respondents in Southeast Asia

Age group

18-65 years

Supplementary notes

Surveyed respondents are consumers in Singapore, Malaysia, Thailand, Indonesia, the Philippines, Cambodia and Vietnam.

The source did not provide the type of survey.

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