In 2022, the home and contents insurance term with the highest average cost-per-click (CPC) was "group income protection" in the United Kingdom, with a cost of 50.58 British pounds on average, according to Pi Datametrics. "Group income protection insurance" came in second with an average CPC rate of 50.37 British pounds. The top three was completed with the term "luxury home insurance" with a cost of 26.23 British pounds on average.
Average cost-per-click (CPC) rate for most searched home and content insurance terms on Google in the United Kingdom (UK) in 2022
(in GBP)
The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
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Pi Datametrics. (July 2, 2023). Average cost-per-click (CPC) rate for most searched home and content insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1399435/united-kingdom-average-cpc-top-searched-contents-insurance-terms/
Pi Datametrics. "Average cost-per-click (CPC) rate for most searched home and content insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP)." Chart. July 2, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1399435/united-kingdom-average-cpc-top-searched-contents-insurance-terms/
Pi Datametrics. (2023). Average cost-per-click (CPC) rate for most searched home and content insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1399435/united-kingdom-average-cpc-top-searched-contents-insurance-terms/
Pi Datametrics. "Average Cost-per-click (Cpc) Rate for Most Searched Home and Content Insurance Terms on Google in The United Kingdom (Uk) in 2022 (in Gbp)." Statista, Statista Inc., 2 Jul 2023, https://www.statista.com/statistics/1399435/united-kingdom-average-cpc-top-searched-contents-insurance-terms/
Pi Datametrics, Average cost-per-click (CPC) rate for most searched home and content insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP) Statista, https://www.statista.com/statistics/1399435/united-kingdom-average-cpc-top-searched-contents-insurance-terms/ (last visited December 23, 2024)
Average cost-per-click (CPC) rate for most searched home and content insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP) [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: https://www.statista.com/statistics/1399435/united-kingdom-average-cpc-top-searched-contents-insurance-terms/
