Between January and November 2022, the consumer packaged goods sector in the United States spent 3.7 billion U.S. dollars on digital advertising in the country. CPG brands invested around 1.5 billion dollars to advertise in YouTube channels, while 912 million dollars were spent in retail media platforms.
Consumer packaged goods (CPG) digital advertising spending in the United States between January and November 2022, by format
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaRadar. (January 5, 2023). Consumer packaged goods (CPG) digital advertising spending in the United States between January and November 2022, by format (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1399404/cpg-digital-ad-spend-us-format/
MediaRadar. "Consumer packaged goods (CPG) digital advertising spending in the United States between January and November 2022, by format (in billion U.S. dollars)." Chart. January 5, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1399404/cpg-digital-ad-spend-us-format/
MediaRadar. (2023). Consumer packaged goods (CPG) digital advertising spending in the United States between January and November 2022, by format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1399404/cpg-digital-ad-spend-us-format/
MediaRadar. "Consumer Packaged Goods (Cpg) Digital Advertising Spending in The United States between January and November 2022, by Format (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1399404/cpg-digital-ad-spend-us-format/
MediaRadar, Consumer packaged goods (CPG) digital advertising spending in the United States between January and November 2022, by format (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1399404/cpg-digital-ad-spend-us-format/ (last visited December 30, 2024)
Consumer packaged goods (CPG) digital advertising spending in the United States between January and November 2022, by format (in billion U.S. dollars) [Graph], MediaRadar, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1399404/cpg-digital-ad-spend-us-format/