Nordics: online meal delivery ARPU by country 2028

Over the last two observations, the average revenue per user is forecast to significantly increase in all regions. From the selected regions, the ranking by average revenue per user in the 'Meal Delivery' segment of the online food delivery market is forecast to be led by Denmark with 273.52 U.S. dollars. In contrast, the ranking is trailed by Sweden with 125.36 U.S. dollars, recording a difference of 148.16 U.S. dollars to Denmark.

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Average revenue per user of the online meal delivery market in the Nordics from 2018 to 2028, by country (in U.S. dollars)

Characteristic	Denmark	Finland	Norway	Sweden
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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