In 2022, the car insurance term with the highest average cost-per-click (CPC) was "fleet car insurance" in the United Kingdom, with a cost of 15.26 British pounds, according to Pi Datametrics. "Cheap family insurance" came in second with an average CPC rate of 13.38 British pounds. The top three was completed with the term "smart insurance" with a cost of 13.02 British pounds.
Average cost-per-click (CPC) rate for most searched car insurance terms on Google in the United Kingdom (UK) in 2022
(in GBP)
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Average cost-per-click (CPC) rate for most searched car insurance terms on Google in the United Kingdom (UK) in 2022
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The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
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Pi Datametrics. (July 2, 2023). Average cost-per-click (CPC) rate for most searched car insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP) [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1399321/united-kingdom-average-cpc-top-car-insurance-terms/
Pi Datametrics. "Average cost-per-click (CPC) rate for most searched car insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP)." Chart. July 2, 2023. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1399321/united-kingdom-average-cpc-top-car-insurance-terms/
Pi Datametrics. (2023). Average cost-per-click (CPC) rate for most searched car insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP). Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1399321/united-kingdom-average-cpc-top-car-insurance-terms/
Pi Datametrics. "Average Cost-per-click (Cpc) Rate for Most Searched Car Insurance Terms on Google in The United Kingdom (Uk) in 2022 (in Gbp)." Statista, Statista Inc., 2 Jul 2023, https://www.statista.com/statistics/1399321/united-kingdom-average-cpc-top-car-insurance-terms/
Pi Datametrics, Average cost-per-click (CPC) rate for most searched car insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP) Statista, https://www.statista.com/statistics/1399321/united-kingdom-average-cpc-top-car-insurance-terms/ (last visited March 14, 2025)
Average cost-per-click (CPC) rate for most searched car insurance terms on Google in the United Kingdom (UK) in 2022 (in GBP) [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: https://www.statista.com/statistics/1399321/united-kingdom-average-cpc-top-car-insurance-terms/
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