Average CPC rate for top searched auto insurance terms on Google in the UK 2022
In 2022, the auto insurance term with the highest average cost-per-click (CPC) was "vehicle telematics companies" in the United Kingdom, according to https://pi-datametrics.com/market-analysis-reports/uk-insurance-share-of-search-and-growth-report/. Each click for that search term cost 20.28 British pounds on average. "Telematics vehicle tracking" came in second with an average CPC rate of 12.96 British pounds. The top three was completed with the term "commercial vehicle telematics" with a cost of 12.83 British pounds.