In 2022, the insurance brand term with the highest average cost-per-click (CPC) in the United Kingdom was "go compare life insurance", according to Pi Datametrics. "Confused life insurance" came in second with an average CPC rate of 21.19 British pounds. The top three was completed with the term "money market life insurance" with a cost of 19.95 British pounds per click.
Average cost-per-click (CPC) rate for most searched insurance brand terms on Google in the United Kingdom (UK) in 2022
(in GBP)
The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
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Pi Datametrics. (July 2, 2023). Average cost-per-click (CPC) rate for most searched insurance brand terms on Google in the United Kingdom (UK) in 2022 (in GBP) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1399246/united-kingdom-average-cpc-top-searched-insurance-brand-terms-on-google/
Pi Datametrics. "Average cost-per-click (CPC) rate for most searched insurance brand terms on Google in the United Kingdom (UK) in 2022 (in GBP)." Chart. July 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1399246/united-kingdom-average-cpc-top-searched-insurance-brand-terms-on-google/
Pi Datametrics. (2023). Average cost-per-click (CPC) rate for most searched insurance brand terms on Google in the United Kingdom (UK) in 2022 (in GBP). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1399246/united-kingdom-average-cpc-top-searched-insurance-brand-terms-on-google/
Pi Datametrics. "Average Cost-per-click (Cpc) Rate for Most Searched Insurance Brand Terms on Google in The United Kingdom (Uk) in 2022 (in Gbp)." Statista, Statista Inc., 2 Jul 2023, https://www.statista.com/statistics/1399246/united-kingdom-average-cpc-top-searched-insurance-brand-terms-on-google/
Pi Datametrics, Average cost-per-click (CPC) rate for most searched insurance brand terms on Google in the United Kingdom (UK) in 2022 (in GBP) Statista, https://www.statista.com/statistics/1399246/united-kingdom-average-cpc-top-searched-insurance-brand-terms-on-google/ (last visited December 21, 2024)
Average cost-per-click (CPC) rate for most searched insurance brand terms on Google in the United Kingdom (UK) in 2022 (in GBP) [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: https://www.statista.com/statistics/1399246/united-kingdom-average-cpc-top-searched-insurance-brand-terms-on-google/
