According to a survey conducted in March 2023, nearly two-thirds of French online shoppers cited affordable prices as the top factor encouraging them to buy again from a certain e-commerce retailer. Delivery conditions were also a main driver of customer retention for around 45.6 percent of respondents. In the first quarter of 2023, fast-moving consumer goods (FMCG) was the e-commerce category with the highest customer retention rate in France, at 62 percent.
Top factors driving e-commerce customer loyalty in France in 2023
*The sample size includes respondents from France, the UK, Spain, Italy, Germany and Australia. The source doesn't specify the sample size for France only, but the figures in this statistic refer only to France.
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Comarketing-News. (July 6, 2023). Top factors driving e-commerce customer loyalty in France in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. "Top factors driving e-commerce customer loyalty in France in 2023." Chart. July 6, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. (2023). Top factors driving e-commerce customer loyalty in France in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. "Top Factors Driving E-commerce Customer Loyalty in France in 2023." Statista, Statista Inc., 6 Jul 2023, https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News, Top factors driving e-commerce customer loyalty in France in 2023 Statista, https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/ (last visited November 21, 2024)
Top factors driving e-commerce customer loyalty in France in 2023 [Graph], Comarketing-News, July 6, 2023. [Online]. Available: https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
