According to a survey conducted in March 2023, nearly two-thirds of French online shoppers cited affordable prices as the top factor encouraging them to buy again from a certain e-commerce retailer. Delivery conditions were also a main driver of customer retention for around 45.6 percent of respondents. In the first quarter of 2023, fast-moving consumer goods (FMCG) was the e-commerce category with the highest customer retention rate in France, at 62 percent.
Top factors driving e-commerce customer loyalty in France in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
*The sample size includes respondents from France, the UK, Spain, Italy, Germany and Australia. The source doesn't specify the sample size for France only, but the figures in this statistic refer only to France.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Comarketing-News. (July 6, 2023). Top factors driving e-commerce customer loyalty in France in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. "Top factors driving e-commerce customer loyalty in France in 2023." Chart. July 6, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. (2023). Top factors driving e-commerce customer loyalty in France in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. "Top Factors Driving E-commerce Customer Loyalty in France in 2023." Statista, Statista Inc., 6 Jul 2023, https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News, Top factors driving e-commerce customer loyalty in France in 2023 Statista, https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/ (last visited August 24, 2024)
Top factors driving e-commerce customer loyalty in France in 2023 [Graph], Comarketing-News, July 6, 2023. [Online]. Available: https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/