YouTube influencers engagement rate Indonesia 2023, by follower count

Published by Hanadian Nurhayati-Wolff, Jul 11, 2023
As of June 2023, influencers on YouTube with a follower count of more than a million had the highest engagement rate at about 282 percent in Indonesia. By comparison, influencers with a follower count of five thousand to ten thousand had an engagement rate of about 22 percent.

Engagement rate of YouTube influencers in Indonesia as of June 2023, by follower count

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Release date

June 2023

Region

Indonesia

Survey time period

January 1 to June 5, 2023

Special properties

based on 1.83 million influencer profiles analyzed

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Overview

5

Marketing strategies

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Engagement rates

5

Number of influencers

4

Popular influencers

4

Consumer attitudes

6

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Topics

Influencer marketing in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
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