As of March 2023, the most common type of Google result for non-branded car and travel insurance searches in the United Kingdom (UK) was a classic link, which featured on 100 percent of search results, according to Pi Datametrics. For both insurance segments, "people also ask" was the second in line for the most featured search results. Answer cards were ranked third for car insurance, while site links were the third most featured for travel insurance.
Types of content in Google results for non-branded car and travel insurance searches in the United Kingdom (UK) in March 2023
The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
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Pi Datametrics. (July 2, 2023). Types of content in Google results for non-branded car and travel insurance searches in the United Kingdom (UK) in March 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1399201/united-kingdom-non-branded-car-and-travel-insurance-google-search-results/
Pi Datametrics. "Types of content in Google results for non-branded car and travel insurance searches in the United Kingdom (UK) in March 2023." Chart. July 2, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1399201/united-kingdom-non-branded-car-and-travel-insurance-google-search-results/
Pi Datametrics. (2023). Types of content in Google results for non-branded car and travel insurance searches in the United Kingdom (UK) in March 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1399201/united-kingdom-non-branded-car-and-travel-insurance-google-search-results/
Pi Datametrics. "Types of Content in Google Results for Non-branded Car and Travel Insurance Searches in The United Kingdom (Uk) in March 2023." Statista, Statista Inc., 2 Jul 2023, https://www.statista.com/statistics/1399201/united-kingdom-non-branded-car-and-travel-insurance-google-search-results/
Pi Datametrics, Types of content in Google results for non-branded car and travel insurance searches in the United Kingdom (UK) in March 2023 Statista, https://www.statista.com/statistics/1399201/united-kingdom-non-branded-car-and-travel-insurance-google-search-results/ (last visited December 23, 2024)
Types of content in Google results for non-branded car and travel insurance searches in the United Kingdom (UK) in March 2023 [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: https://www.statista.com/statistics/1399201/united-kingdom-non-branded-car-and-travel-insurance-google-search-results/
