As of the third quarter of 2023, Compare the Market was the market leader for insurance searches in the United Kingdom (UK), with a 17 percent Share of Voice, according to Pi Datametrics. Go Compare and MoneySupermarket were the other two best performing insurance sites, with 10 percent and 9.4 percent Share of Voice respectively.
Share of Voice market leaders for insurance searches in the United Kingdom (UK) in Q1 2023 and Q3 2023
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Q1 2023
Q3 2023
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The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
This Share of Voice score considers a site's performance across all keywords and each keyword's market parameters, such as search traffic, competitiveness, and cost-per-click (CPC). Hence, sites that rank well for higher-value search terms will have a larger Share of Voice.
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Pi Datametrics. (July 2, 2023). Share of Voice market leaders for insurance searches in the United Kingdom (UK) in Q1 2023 and Q3 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1399190/united-kingdom-share-of-voice-market-leaders/
Pi Datametrics. "Share of Voice market leaders for insurance searches in the United Kingdom (UK) in Q1 2023 and Q3 2023." Chart. July 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1399190/united-kingdom-share-of-voice-market-leaders/
Pi Datametrics. (2023). Share of Voice market leaders for insurance searches in the United Kingdom (UK) in Q1 2023 and Q3 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1399190/united-kingdom-share-of-voice-market-leaders/
Pi Datametrics. "Share of Voice Market Leaders for Insurance Searches in The United Kingdom (Uk) in Q1 2023 and Q3 2023." Statista, Statista Inc., 2 Jul 2023, https://www.statista.com/statistics/1399190/united-kingdom-share-of-voice-market-leaders/
Pi Datametrics, Share of Voice market leaders for insurance searches in the United Kingdom (UK) in Q1 2023 and Q3 2023 Statista, https://www.statista.com/statistics/1399190/united-kingdom-share-of-voice-market-leaders/ (last visited August 24, 2024)
Share of Voice market leaders for insurance searches in the United Kingdom (UK) in Q1 2023 and Q3 2023 [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: https://www.statista.com/statistics/1399190/united-kingdom-share-of-voice-market-leaders/