Based on a survey conducted in May 2023 in Vietnam, the main factors that most influenced consumers' decisions when picking a fast-food brand were its convenience, price, and product variety. Around four percent of respondents chose a fast-food brand because of peer pressure.
Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023
Breakdown by age group according to the survey respondents:
25-34 years old (41 percent)
35-44 years old (25.6 percent)
18-24 years old (21.2 percent)
Over 54 years old (2.3 percent)
Breakdown by gender:
Female: 55 percent
Male: 45 percent
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infoQ. (July 7, 2023). Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
infoQ. "Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023." Chart. July 7, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
infoQ. (2023). Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
infoQ. "Leading Decision-making Factors of Choosing Fast-food Brands among Consumers in Vietnam as of May 2023." Statista, Statista Inc., 7 Jul 2023, https://www.statista.com/statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
infoQ, Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023 Statista, https://www.statista.com/statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/ (last visited December 21, 2024)
Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023 [Graph], infoQ, July 7, 2023. [Online]. Available: https://www.statista.com/statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
