In 2022, TikTok influencer marketing videos that activated TikTok campaigns with sponsored content that had the highest engagement rates were released by Robinhood - a company that deals with financial services - and stood at 24.5 percent in terms of engagement on the platform. Wetwall - a shower panel provider company - followed with 17.8 percent engagement rate.
Engagement rates of TikTok influencer campaigns of selected brands in the United States and Canada in 2022
Methodology: All 9,700 analyzed videos were required to comply with proper FTC disclosure regulations, and were posted between January and December 2022, by creators based in the United States and Canada.
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NeoReach. (May 1, 2023). Engagement rates of TikTok influencer campaigns of selected brands in the United States and Canada in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1399135/tiktok-influencer-marketing-campaigns-engagement-rates-brands/
NeoReach. "Engagement rates of TikTok influencer campaigns of selected brands in the United States and Canada in 2022." Chart. May 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1399135/tiktok-influencer-marketing-campaigns-engagement-rates-brands/
NeoReach. (2023). Engagement rates of TikTok influencer campaigns of selected brands in the United States and Canada in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1399135/tiktok-influencer-marketing-campaigns-engagement-rates-brands/
NeoReach. "Engagement Rates of Tiktok Influencer Campaigns of Selected Brands in The United States and Canada in 2022." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1399135/tiktok-influencer-marketing-campaigns-engagement-rates-brands/
NeoReach, Engagement rates of TikTok influencer campaigns of selected brands in the United States and Canada in 2022 Statista, https://www.statista.com/statistics/1399135/tiktok-influencer-marketing-campaigns-engagement-rates-brands/ (last visited December 21, 2024)
Engagement rates of TikTok influencer campaigns of selected brands in the United States and Canada in 2022 [Graph], NeoReach, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1399135/tiktok-influencer-marketing-campaigns-engagement-rates-brands/
