During a survey conducted among sales professionals in Brazil and published in April 2023, more than half (54 percent) reported their employers had no predefined protocols for managing data collected via WhatsApp, leaving each salesperson to do it according to their judgment. One-quarter of respondents said they only registered the most important data on a customer relationship management (CRM) database, while 21 percent stated they used WhatsApp combined with the CRM database.
Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of April 2023
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RD Station. (April 4, 2023). Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of April 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/
RD Station. "Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of April 2023." Chart. April 4, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/
RD Station. (2023). Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of April 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/
RD Station. "Approaches to Management of Data Collected via Whatsapp among Sales Professionals in Brazil as of April 2023." Statista, Statista Inc., 4 Apr 2023, https://www.statista.com/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/
RD Station, Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of April 2023 Statista, https://www.statista.com/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/ (last visited August 25, 2024)
Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of April 2023 [Graph], RD Station, April 4, 2023. [Online]. Available: https://www.statista.com/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/