Online versus in-store grocery shoppers in Finland 2023, by gender
In Finland, most shoppers still preferred to shop groceries at physicals stores. When looking at a gender comparison in grocery shopping behavior, the differences are minimal in preferred purchase channels. In a survey conducted in the second quarter of 2023, around 17 percent of Finnish men reported shopping for groceries online more than in-store, and that figure stood at 16 percent of female respondents.
