In a survey conducted across six Southeast Asian countries in October 2022, 78 percent of the respondents in Singapore stated to have used TikTok to search for places to eat or drink. In Thailand, beauty products were the most popular search category among the surveyed TikTok users.
Most popular search categories on TikTok in Southeast Asia as of October 2022, by country
Original question: "Which of the following products or services have you used TikTok for? I have used TikTok to discover/search for information related to..."
Number of respondents:
Indonesia: n=773
Malaysia: n=490
Philippines: n=405
Singapore: n=221
Thailand: n=581
Vietnam: n=485
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Marketing Interactive. (January 27, 2023). Most popular search categories on TikTok in Southeast Asia as of October 2022, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1399028/sea-top-tiktok-search-categories-by-country/
Marketing Interactive. "Most popular search categories on TikTok in Southeast Asia as of October 2022, by country." Chart. January 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1399028/sea-top-tiktok-search-categories-by-country/
Marketing Interactive. (2023). Most popular search categories on TikTok in Southeast Asia as of October 2022, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1399028/sea-top-tiktok-search-categories-by-country/
Marketing Interactive. "Most Popular Search Categories on Tiktok in Southeast Asia as of October 2022, by Country." Statista, Statista Inc., 27 Jan 2023, https://www.statista.com/statistics/1399028/sea-top-tiktok-search-categories-by-country/
Marketing Interactive, Most popular search categories on TikTok in Southeast Asia as of October 2022, by country Statista, https://www.statista.com/statistics/1399028/sea-top-tiktok-search-categories-by-country/ (last visited December 21, 2024)
Most popular search categories on TikTok in Southeast Asia as of October 2022, by country [Graph], Marketing Interactive, January 27, 2023. [Online]. Available: https://www.statista.com/statistics/1399028/sea-top-tiktok-search-categories-by-country/
