In Finland, Gen Z consumers were most inclined to shop online for groceries. According to a recent survey, around 28 percent of respondents aged 18 to 26 reported doing so, compared to 18 percent of Millennials. Similarly, around 17 percent of Gen X shoppers in Finland prefer to shop for groceries via the internet.
Share of shoppers buying groceries online in Finland in 2nd quarter 2023, by generational cohorts
Characteristic
Share of respondents
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19,293 consumers participated to the survey in the following countries: the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (July 10, 2023). Share of shoppers buying groceries online in Finland in 2nd quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1399008/online-grocery-shoppers-by-generation-finland/
Klarna. "Share of shoppers buying groceries online in Finland in 2nd quarter 2023, by generational cohorts." Chart. July 10, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1399008/online-grocery-shoppers-by-generation-finland/
Klarna. (2023). Share of shoppers buying groceries online in Finland in 2nd quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1399008/online-grocery-shoppers-by-generation-finland/
Klarna. "Share of Shoppers Buying Groceries Online in Finland in 2nd Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 10 Jul 2023, https://www.statista.com/statistics/1399008/online-grocery-shoppers-by-generation-finland/
Klarna, Share of shoppers buying groceries online in Finland in 2nd quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1399008/online-grocery-shoppers-by-generation-finland/ (last visited July 23, 2024)
Share of shoppers buying groceries online in Finland in 2nd quarter 2023, by generational cohorts [Graph], Klarna, July 10, 2023. [Online]. Available: https://www.statista.com/statistics/1399008/online-grocery-shoppers-by-generation-finland/