In 2022, TikTok influencer marketing videos of brands and companies that activated TikTok campaigns with sponsored content that had the highest engagement rates were in the luxury goods and jewelry industry - with an overall 0.60 percent rate. Record labels and finance followed.
Engagement rates of influencer campaigns on TikTok in the United States and Canada in 2022, by industry
Methodology: All 9,700 analyzed videos were required to comply with proper FTC disclosure regulations, and were posted between January and December 2022, by creators based in the United States and Canada.
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NeoReach. (May 1, 2023). Engagement rates of influencer campaigns on TikTok in the United States and Canada in 2022, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1399006/tiktok-influencer-marketing-campaigns-engagement-rates-industry/
NeoReach. "Engagement rates of influencer campaigns on TikTok in the United States and Canada in 2022, by industry." Chart. May 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1399006/tiktok-influencer-marketing-campaigns-engagement-rates-industry/
NeoReach. (2023). Engagement rates of influencer campaigns on TikTok in the United States and Canada in 2022, by industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1399006/tiktok-influencer-marketing-campaigns-engagement-rates-industry/
NeoReach. "Engagement Rates of Influencer Campaigns on Tiktok in The United States and Canada in 2022, by Industry." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1399006/tiktok-influencer-marketing-campaigns-engagement-rates-industry/
NeoReach, Engagement rates of influencer campaigns on TikTok in the United States and Canada in 2022, by industry Statista, https://www.statista.com/statistics/1399006/tiktok-influencer-marketing-campaigns-engagement-rates-industry/ (last visited December 22, 2024)
Engagement rates of influencer campaigns on TikTok in the United States and Canada in 2022, by industry [Graph], NeoReach, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1399006/tiktok-influencer-marketing-campaigns-engagement-rates-industry/
