Consumers who believe that advertisers approve of ad adjacent content U.S. 2023

Published by Statista Research Department, Jul 18, 2023
During an March 2023 survey carried out among internet users from the United States, 61 percent of respondents agreed or strongly agreed stated that they believed that advertisers approved of the content their ads appeared next to. On the other hand, 14 percent disagreed or strongly disagreed.

Share of internet users who believed that an advertiser approved of the content their ads appeared next to in the United States as of March 2023

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Release date

July 2023

Region

United States

Survey time period

March 2023

Number of respondents

1,003 respondents

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

Consumers who believe that advertisers approve of ad adjacent content

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Statistics on " Advertising consumption and perception in the United States "

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Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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