Favorability of spokespeople similar to consumers in the U.S. 2023, by ethnicity

Published by Statista Research Department, May 16, 2024
During an April 2023 survey in the United States, almost three-quarters (74 percent) of responding Black adults reported being either very or somewhat favorable of brands hiring spokespeople who looked like them. Among white and Hispanic respondents, that share stood at 66 percent.

Adults' favorability of brands hiring a spokesperson who looked like them in the United States as of April 2023, by ethnicity

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Release date

April 2023

Region

United States

Survey time period

April 14 to 17, 2023

Number of respondents

4,401 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Percentage points exceeding or below 100 are probably due to rounding.

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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